I’m Indiana Caba, a Senior Product Designer with 10+ years in B2B SaaS.
I design AI, growth, and systems work that supports users instead of replacing their judgment. Most recently at Process Street and Zapier.
ACTIVATION
+18
New-user activation lift via AI onboarding at Process Street.
ADOPTION
11
Workflow adoption increase after AI feature rollout.
CREATION
3
Designs systems built and maintaned
VALIDATION
100
Users tested across prototypes, flows, and onboarding.
Teaching AI to build workflows people actually trust.
Role
Company
Process Street
Description
Process Street users struggled to get to their first «aha» moment. I led UX across AI workflow generation, contextual task creation, and personalized onboarding, shipping features that felt helpful rather than intrusive.
AI-Driven Workflows at Process Street
AI-Driven Workflows at Process Street
Redefining Zapier Onboarding for Growth
Redefining Zapier Onboarding for Growth
Centralizing Insights: A Unified Research Repository for EnjoyHQ
Centralizing Insights: A Unified Research Repository for EnjoyHQ
Transforming IoT Data into a Seamless UX at Evrythng