I’m Indiana Caba, a Senior Product Designer with 10+ years in B2B SaaS.
I design AI, growth, and systems work that supports users instead of replacing their judgment.
Most recently at Process Street and Zapier.
+18
New-user activation lift via AI onboarding at Process Street.
ACTIVATION
11
Workflow adoption increase after AI feature rollout.
ADOPTION
3
Designs systems built and maintaned
CREATION
100
Users tested across prototypes, flows, and onboarding.
VALIDATION
Featured case study
Role
Staff Product Designer
Company
Process Street
Description
Process Street users struggled to get to their first «aha» moment. I led UX across AI workflow generation, contextual task creation, and personalized onboarding, shipping features that felt helpful rather than intrusive.
Other Case Studies
Redefining Zapier Onboarding for Growth
Redefining Zapier Onboarding for Growth
Centralizing Insights: A Unified Research Repository for EnjoyHQ
Centralizing Insights: A Unified Research Repository for EnjoyHQ
Transforming IoT Data into a Seamless UX at Evrythng