Indiana Caba – Product Designer

I design products where

AI earns its place.

I’m Indiana Caba, a Senior Product Designer with 10+ years in B2B SaaS.

I design AI, growth, and systems work that supports users instead of replacing their judgment.

Most recently at Process Street and Zapier.

18

New-user activation lift via AI onboarding at Process Street.

ACTIVATION

11

Workflow adoption increase after AI feature rollout.

ADOPTION

3

Designs systems built and maintaned

CREATION

50

Users tested across prototypes, flows, and onboarding.

VALIDATION

Featured case study

Teaching AI to build workflows people actually trust.

Role

Staff Product Designer

Company

Process Street

Description

Process Street users struggled to get to their first «aha» moment. I led UX across AI workflow generation, contextual task creation, and personalized onboarding, shipping features that felt helpful rather than intrusive.

Other Case Studies

Case Study

Redefining Zapier Onboarding for Growth

Centralizing Insights: A Unified Research Repository for EnjoyHQ

How I actually work

I design end-to-end. Strategy, research, UI, prototype (Lovable, Claude)

I use AI to move faster, not to skip the thinking.

I ship design system changes through PRs, not handoff docs.

I care more about whether a feature earns its place than whether it looks clever.

Available for Work

Get in Touch

Resume