EVRYTHNG: Transforming IoT Data into a Seamless User Experience

Background

EVRYTHNG is an award-winning IoT cloud platform that connects consumer products to the web, enabling businesses to manage real-time data and drive applications. These smart products don’t just deliver connected experiences—they generate valuable insights, helping enterprises optimize operations and customer engagement.

Despite the platform’s robust capabilities, navigating and utilizing its features was a challenge. Users struggled with complex data visualization, unclear workflows, and a lack of intuitive interaction. As the first Product Designer at EVRYTHNG, my role was to untangle the product experience, advocate for a user-centric design culture, and drive meaningful improvements that enhanced usability and business outcomes.

Challenges

Through extensive user research and internal discovery, I identified several key obstacles:

  • Complexity & Lack of Clarity

    • IoT platforms inherently deal with large volumes of real-time data, but users found the dashboard overwhelming and difficult to interpret.
    • Navigation lacked structure, making it hard for users to find relevant insights quickly.

  • Fragmented User Experience

    • The platform had no cohesive design system, leading to inconsistencies in UI and interactions.
    • Business users and developers had different needs, but the platform failed to cater to their distinct workflows effectively.
  • Lack of User-Centric Product Development

    • The company had previously been engineering-driven, with minimal design involvement in product decisions.
    • There was no structured user research process, meaning critical design decisions were made without direct user insights.

EVRYTHNG sitemap

My challenge was twofold

1. Redesign the product experience to make it more intuitive and valuable for users.

2. Introduce and embed a user-centered culture within the company to ensure that design thinking became an integral part of product development.

Approach & Design Process

To address these challenges, I applied a research-driven, iterative design approach
while collaborating closely with product managers, engineers, and stakeholders.

Deep User Research & Insights

40%

To fully understand the platform’s users and their pain points, I conducted:

  • User Interviews & Testing – Engaged directly with enterprise clients, internal teams, and stakeholders to gather qualitative insights.
  • Competitive Analysis – Evaluated industry benchmarks to position EVRYTHNG effectively and identify differentiation opportunities.
  • Personas & User Journeys – Developed detailed personas based on research findings, mapping user goals, challenges, and workflows.
  • Information Architecture Redesign – Conducted card sorting sessions to restructure platform navigation, making it more intuitive.

Product Redesign & UX Optimization

40%

With research insights in hand, I led the redesign of the EVRYTHNG platform to improve usability, accessibility, and engagement. Key initiatives included:

  • Dashboard Redesign – Simplified the interface, improving data visualization to make complex information digestible at a glance.
  • Reporting Tool Development – Created an intuitive system for users to track and analyze real-time IoT data.
  • Design System Implementation – Established a scalable design framework, ensuring UI consistency across the platform.
  • Usability Testing & Iterations – Conducted multiple testing sessions to refine designs based on user feedback.

Strategic Design Advocacy & Collaboration

20%

Beyond execution, I focused on embedding design thinking into the company’s culture to ensure long-term product success. This included:

  • Stakeholder Workshops – Led cross-functional sessions to align teams on user needs and business objectives.
  • Client Collaboration – Worked directly with enterprise clients, gathering insights to inform roadmap prioritization.
  • Internal Design Evangelism – Demonstrated the value of user research and UX methodologies, ensuring design was integrated into decision-making.

Impact & Results

By applying a user-centered, data-driven approach, I achieved significant improvements across the platform:

  • +13% increase in dashboard usability scores, making IoT data more accessible and actionable.

  • +19% improvement in user efficiency, reducing time spent navigating complex workflows.

  • Significant reduction in user frustration, as evidenced by improved qualitative feedback and lower support requests.

  • Established design as a core function, shifting the company from an engineering-driven to a user-driven approach.

Additionally, my work on personas, information architecture, and design systems provided a scalable foundation for future product development.

Dashboard

Reporting tool

Key Takeaways & Reflections

This project was a turning point in my career, demonstrating how strategic design can transform not just a product, but an entire company’s approach to user experience.

Key learnings from this experience:

  • A well-structured onboarding and user experience can directly impact adoption, engagement, and retention.
  • Embedding design early in the product lifecycle leads to better business outcomes and reduced rework.
  • Cross-functional collaboration is key—design is most impactful when it bridges the gap between business goals and user needs.

By bringing a user-centered, research-driven approach to EVRYTHNG, I not only improved the product’s usability but also helped shift the company culture toward design-led innovation.

Documentation Examples

EVT reporting tool userflow

Competitive analysis

Persona: Back-end developer